Power8 partnered with Indian Oil Corporation Limited (IOCL) to launch a high-impact 60-day wellness challenge. From expert-led webinars to on-site consultations and weekly champions, the program transformed employee engagement, boosted morale, and created a culture of health across IOCL offices.
Indian Oil Corporation Ltd. (IOCL) is a name that runs deep in India’s industrial backbone. With thousands of employees spread across its vast operations, building a culture of wellness wasn’t going to be a small task.
In early 2024, IOCL approached Power8 with a clear vision — they didn’t want a one-off event. They wanted a transformation. A two-month wellness journey that could educate, engage, and energize employees — all within a tight timeframe.
We knew we had to create something that didn’t just check boxes. It had to stick. And it had to spark long-term interest in health and wellbeing.
The ask was ambitious:
→ Design a two-month wellness challenge that works across different departments and employee profiles
→ Build real excitement and voluntary participation (not forced)
→ Ensure sustained engagement — not just one-off webinars
→ Create a sense of collective achievement by the end of the journey
The timeline was short. The expectations were high. And the challenge was clear — how do you get busy employees to care about their health, take action, and stick with it for 60 days?
Before launching the challenge, we focused on building curiosity and anticipation. Branded standees were placed strategically across IOCL locations—near cafeterias, elevators, lobbies, and work areas. Each standee featured:
This passive visibility turned into active conversation. Employees began asking questions, forming informal groups, and discussing what the challenge might include—all before Day 1.
We didn’t treat the launch as a formality. The wellness challenge began with an official inauguration event, attended by IOCL leadership and representatives from Power8. The idea was to create a moment of collective commitment.
This opening event gave the program legitimacy, built emotional buy-in, and turned it into a shared mission.
Every week introduced a fresh focus area with a clear action plan. The goal wasn’t to overwhelm—it was to create small wins that could stack over time. Some examples:
Each week came with a custom-designed plan sheet, PDF guide, and reminders—shared through internal channels. We kept it low-tech and easy to follow, ensuring every employee could participate.
In addition to group learning, we offered onsite one-on-one consultations with certified health professionals. These sessions included:
Employees appreciated this deeply human touch. For many, it was the first time they got tailored advice from a professional in a familiar, non-clinical setting.
To keep momentum high, we introduced a gamified leaderboard that was updated weekly. Top participants were selected not just on metrics like step count or hydration goals—but also on effort, attitude, and consistency. Each week:
This system didn’t just reward success—it created role models others could look up to. Participation rates actually increased in later weeks, thanks to this steady drip of encouragement.
To sustain interest and energy, we provided weekly:
This content acted as gentle nudges, giving people reasons to keep going without overwhelming them with information.
The IOCL Wellness Challenge wasn’t just another corporate initiative—it was a wake-up call for hundreds of employees to pause, reflect, and take control of their well-being.
In just 60 days, we saw people walking more, eating better, sleeping deeper, and feeling seen—not just as employees, but as individuals. Wellness became a conversation, not an obligation.
What made it work? It wasn’t the complexity. It was the consistency, the human touch, and the belief that change doesn’t need to be complicated—it just needs to be felt.
For IOCL, this was the beginning of something bigger. A two-month challenge sparked the foundation for a culture that puts health and happiness at the heart of the workplace.
And for Power8, this is exactly why we do what we do: to turn good intentions into lasting impact.
Whether it’s a 2-month challenge or a one-day event, Power8 crafts wellness programs that drive real impact. Talk to us about creating something your employees will remember—and benefit from.
